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Barclays is on the prowl for Shutterfly investors News 

Barclays is on the prowl for Shutterfly investors

GaryPageau , , , 0 comment
Bloomberg reports Barclays PLC is vetting potential investors to help photo personalization giant Shutterfly push out its looming debt problem, after talks with private credit lenders lost momentum, according to reporting by Reshmi Basu. Apollo Global Management Inc., which has owned Shutterfly since 2019, has been seeking a way out of its ownership of the company, which has since then gone through numerous... Read More
HP Indigo places presses with Shutterfly, Advertek Partnerships 

HP Indigo places presses with Shutterfly, Advertek

GaryPageau , ,
HP Indigo announced a multi-year agreement with Shutterfly for the deployment of 35 HP Indigo 120K digital presses, with the first phase set for 2026. The announcement comes as HP and Shutterfly mark 25 years of collaboration, dating back to 2001, when Shutterfly installed its first HP Indigo press.   As part of the agreement, Shutterfly will upgrade its entire... Read More
Meager ties to Epstein Files causing Lifetouch backlash News Opinion 

Meager ties to Epstein Files causing Lifetouch backlash

GaryPageau , , ,
Nationwide, parents and school districts are expressing outrage and concern over alleged connections between an executive named in the notorious Epstein Files and the leading school portrait provider Lifetouch (and, by extension, Shutterfly and Snapfish). Concerns began circulating on various corners of the internet, and it became widely known that Shutterfly, the parent company of Lifetouch, has been owned by... Read More
Chief Marketer: Shutterfly CMO explains holiday marketing campaign Marketing News 

Chief Marketer: Shutterfly CMO explains holiday marketing campaign

GaryPageau
Chief Marketer writer April Berthene caught up with Shutterfly CMO Bree Casart, who spelled out the company’s fourth-quarter marketing plans. “While some consumers may be looking to spend less this season, they still intend to spend on holiday traditions and gifts with meaning,” Casart said to Berthene. Shutterfly’s tagline is similar to prior years: “Make something that means something.”  Consumers... Read More
Bloomberg: General Atlantic looking to provide $2 billion debt financing to Shutterfly Investments News 

Bloomberg: General Atlantic looking to provide $2 billion debt financing to Shutterfly

GaryPageau , ,
Bloomberg reports that debt-burdened photo personalization leader Shutterfly is in talks with private credit lenders led by General Atlantic are in talks to provide about $2 billion of debt, citing “people with knowledge of the matter.” Proceeds would refinance some of the company’s high-yield bonds and leveraged loans, the people said, asking not to be identified discussing a private transaction. The... Read More
Navigating change: Tom Hughes on photography’s past, present, and AI future Events Feature News 

Navigating change: Tom Hughes on photography’s past, present, and AI future

GaryPageau , , , , , , , , , , , , , ,
In a lively Fireside Chat session at Visual 1st 2025, industry veteran Tom Hughes—known for leadership roles at Flickr, RPI Print, and Shutterfly—joined co-chairs Hans Hartman and Alexis Gerard to reflect on photography’s evolution from the early digital days to the AI-driven present. With decades of experience spanning startups, print production, and digital imaging, Hughes offered a rare blend of... Read More
Shutterfly and Little Sleepies launch new holiday collection Partnerships Promotions 

Shutterfly and Little Sleepies launch new holiday collection

GaryPageau ,
Personalized photo printing leader Shutterfly has teamed up with children’s brand Little Sleepies to launch a new collection of matching pajamas, holiday cards, and ornaments. The collection supports Baby2Baby, a national nonprofit that provides more than 1 million children every year with critical items, including diapers, clothing, and all the basic necessities. The new collection builds on Little Sleepies’ holiday prints... Read More
Zombie accounts surge across major platforms with Pandora, Groupon, and Shutterfly leading News 

Zombie accounts surge across major platforms with Pandora, Groupon, and Shutterfly leading

GaryPageau , ,
Websites used to brag about the number of users and accounts, but a recent Digital Information World report shows how this is a poor indicator of the status of the site. Dormant, inactive, or zombie accounts account for almost 30% to 40% of some online services, according to a survey by Secure Data Recovery. The survey comprised 2,493 Americans who... Read More
AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers Marketing News 

AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers

GaryPageau ,
Reaching new customers is a big challenge, especially online. A CTV campaign run by Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals found new ways to reach customers, according to a report in AdExchanger. Shutterfly’s goal was to uncover new pools of potential customers to tap into. Rain the Growth Agency,... Read More
Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season Marketing 

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season

GaryPageau , ,
Bloomberg news interviewed Shutterfly LLC CEO Sally Pofcher about the photo purchase buying trends this holiday season. Pofcher noted the company will produce more than 200 million holiday cards this holiday season, adding one-half of U.S. households will get a card made by Shutterfly. “Can you give me a sense of how big this market is of people who do send... Read More
Photobooks reviews ring in the holiday season Feature Opinion 

Photobooks reviews ring in the holiday season

GaryPageau , , , , 1 Comment
It’s that time of the year again when consumer press sites try to generate clicks and affiliate links with reviews of photo books for their holiday gift guides and roundups. Let’s take a look at what reviewers were responding to. The New York Times‘ well-regarded Wirecutter blog once again reviewed photo book services. The site picked Mixbook as the “best... Read More
Shutterfly campaign promotes “meaningful” photo gifts Marketing Promotions 

Shutterfly campaign promotes “meaningful” photo gifts

GaryPageau
  North America’s personalized photo products leader Shutterfly is changing its tone this holiday season. After two years of campaigns featuring celebrity Kris Jenner in its holiday campaigns, Shutterfly is now promoting personalized photo gifts as superior to kitchen gadgets, clothing and other “meaningless stuff.” At a time when the outlook for 2024 holiday gifting season is cause for concern... Read More
School photographer fired after offering to eat the soul of a student News 

School photographer fired after offering to eat the soul of a student

GaryPageau ,
In today’s tough hiring environment, sometimes it’s hard to find the right fit. A recent story, in Virginia, involving a school photographer shows why standards have to be maintained. According to the Washington Post (and numerous other outlets), a Lifetouch school photographer was reported to have lost her job after asking an elementary school student inappropriate questions. The principal of Chittum... Read More
S&P upgrades Shutterfly credit rating from negative to developing Earnings reports News 

S&P upgrades Shutterfly credit rating from negative to developing

GaryPageau , , , ,
S&P Global Ratings today upgraded the credit rating for Photo Holdings LLC (Shutterfly LLC) from negative to developing, based on the improving fortunes of North America’s largest personalized photo printing company. The company outperformed Shutterfly’s 2023 expectations by improving cash flow to $82 million, compared to a $31 million deficit the year before. In a press release, S&P stated: As... Read More
Lensrentals acquires BorrowLenses from Shutterfly Acquisitions 

Lensrentals acquires BorrowLenses from Shutterfly

GaryPageau , ,
Photo gear rental leader Lensrentals, the largest online photo, video, audio and lighting equipment rental and production resource company, has acquired the BorrowLenses brand and “select assets” from Shutterfly. Terms were not disclosed. The acquisition brings expand the Memphis, Tenn., company’s inventory to more than 400,000 copies of more than 6,000 different lenses, cameras, drones, lighting, audio and other high... Read More