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Chief Marketer: Shutterfly CMO explains holiday marketing campaign Marketing News 

Chief Marketer: Shutterfly CMO explains holiday marketing campaign

GaryPageau
Chief Marketer writer April Berthene caught up with Shutterfly CMO Bree Casart, who spelled out the company’s fourth-quarter marketing plans. “While some consumers may be looking to spend less this season, they still intend to spend on holiday traditions and gifts with meaning,” Casart said to Berthene. Shutterfly’s tagline is similar to prior years: “Make something that means something.”  Consumers... Read More
Bloomberg: General Atlantic looking to provide $2 billion debt financing to Shutterfly Investments News 

Bloomberg: General Atlantic looking to provide $2 billion debt financing to Shutterfly

GaryPageau , ,
Bloomberg reports that debt-burdened photo personalization leader Shutterfly is in talks with private credit lenders led by General Atlantic are in talks to provide about $2 billion of debt, citing “people with knowledge of the matter.” Proceeds would refinance some of the company’s high-yield bonds and leveraged loans, the people said, asking not to be identified discussing a private transaction. The... Read More
Navigating change: Tom Hughes on photography’s past, present, and AI future Events Feature News 

Navigating change: Tom Hughes on photography’s past, present, and AI future

GaryPageau , , , , , , , , , , , , , ,
In a lively Fireside Chat session at Visual 1st 2025, industry veteran Tom Hughes—known for leadership roles at Flickr, RPI Print, and Shutterfly—joined co-chairs Hans Hartman and Alexis Gerard to reflect on photography’s evolution from the early digital days to the AI-driven present. With decades of experience spanning startups, print production, and digital imaging, Hughes offered a rare blend of... Read More
Shutterfly and Little Sleepies launch new holiday collection Partnerships Promotions 

Shutterfly and Little Sleepies launch new holiday collection

GaryPageau ,
Personalized photo printing leader Shutterfly has teamed up with children’s brand Little Sleepies to launch a new collection of matching pajamas, holiday cards, and ornaments. The collection supports Baby2Baby, a national nonprofit that provides more than 1 million children every year with critical items, including diapers, clothing, and all the basic necessities. The new collection builds on Little Sleepies’ holiday prints... Read More
Zombie accounts surge across major platforms with Pandora, Groupon, and Shutterfly leading News 

Zombie accounts surge across major platforms with Pandora, Groupon, and Shutterfly leading

GaryPageau , ,
Websites used to brag about the number of users and accounts, but a recent Digital Information World report shows how this is a poor indicator of the status of the site. Dormant, inactive, or zombie accounts account for almost 30% to 40% of some online services, according to a survey by Secure Data Recovery. The survey comprised 2,493 Americans who... Read More
AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers Marketing News 

AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers

GaryPageau ,
Reaching new customers is a big challenge, especially online. A CTV campaign run by Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals found new ways to reach customers, according to a report in AdExchanger. Shutterfly’s goal was to uncover new pools of potential customers to tap into. Rain the Growth Agency,... Read More
Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season Marketing 

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season

GaryPageau , ,
Bloomberg news interviewed Shutterfly LLC CEO Sally Pofcher about the photo purchase buying trends this holiday season. Pofcher noted the company will produce more than 200 million holiday cards this holiday season, adding one-half of U.S. households will get a card made by Shutterfly. “Can you give me a sense of how big this market is of people who do send... Read More
Photobooks reviews ring in the holiday season Feature Opinion 

Photobooks reviews ring in the holiday season

GaryPageau , , , , 1 Comment
It’s that time of the year again when consumer press sites try to generate clicks and affiliate links with reviews of photo books for their holiday gift guides and roundups. Let’s take a look at what reviewers were responding to. The New York Times‘ well-regarded Wirecutter blog once again reviewed photo book services. The site picked Mixbook as the “best... Read More
Shutterfly campaign promotes “meaningful” photo gifts Marketing Promotions 

Shutterfly campaign promotes “meaningful” photo gifts

GaryPageau
  North America’s personalized photo products leader Shutterfly is changing its tone this holiday season. After two years of campaigns featuring celebrity Kris Jenner in its holiday campaigns, Shutterfly is now promoting personalized photo gifts as superior to kitchen gadgets, clothing and other “meaningless stuff.” At a time when the outlook for 2024 holiday gifting season is cause for concern... Read More
School photographer fired after offering to eat the soul of a student News 

School photographer fired after offering to eat the soul of a student

GaryPageau ,
In today’s tough hiring environment, sometimes it’s hard to find the right fit. A recent story, in Virginia, involving a school photographer shows why standards have to be maintained. According to the Washington Post (and numerous other outlets), a Lifetouch school photographer was reported to have lost her job after asking an elementary school student inappropriate questions. The principal of Chittum... Read More
S&P upgrades Shutterfly credit rating from negative to developing Earnings reports News 

S&P upgrades Shutterfly credit rating from negative to developing

GaryPageau , , , ,
S&P Global Ratings today upgraded the credit rating for Photo Holdings LLC (Shutterfly LLC) from negative to developing, based on the improving fortunes of North America’s largest personalized photo printing company. The company outperformed Shutterfly’s 2023 expectations by improving cash flow to $82 million, compared to a $31 million deficit the year before. In a press release, S&P stated: As... Read More
Lensrentals acquires BorrowLenses from Shutterfly Acquisitions 

Lensrentals acquires BorrowLenses from Shutterfly

GaryPageau , ,
Photo gear rental leader Lensrentals, the largest online photo, video, audio and lighting equipment rental and production resource company, has acquired the BorrowLenses brand and “select assets” from Shutterfly. Terms were not disclosed. The acquisition brings expand the Memphis, Tenn., company’s inventory to more than 400,000 copies of more than 6,000 different lenses, cameras, drones, lighting, audio and other high... Read More
Lifetouch restructuring includes unspecified number of staff reductions News 

Lifetouch restructuring includes unspecified number of staff reductions

GaryPageau , ,
Lifetouch parent company Shutterfly, in a statement, has confirmed numerous industry reports that the leading school and retail portrait company has again reduced its headcount and consolidated some sales regions. Private messages shared with the Dead Pixels Society say the layoffs have come in two waves, with 121 persons affected in early January, and another 220+ fired this week. According... Read More
JCPenney announces free professional headshots Marketing 

JCPenney announces free professional headshots

GaryPageau , ,
JCPenney, through its partner, the Shutterfly division JCPenney Portraits by Lifetouch, is once again offering free professional headshots through its Snapshot for Success program, for the first 3,000 customers who sign before Feb 7. “At JCPenney, we are committed to serving America’s diverse, working families. Snapshot for Success is one way we’re standing with our communities to help make the... Read More
Shutterfly’s Spoonflower acquisition brings new headaches News 

Shutterfly’s Spoonflower acquisition brings new headaches

GaryPageau ,
When Shutterfly bought Durham, N.C., design and decor marketplace Spoonflower in 2021 for $225 million, the deal was seen as a way to “enable Shutterfly to more broadly serve the fast-growing home decor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding and other home decor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s... Read More