Shutterfly CMO discusses how data boosted a “Web 1.0” brand

In an interview with, Shutterfly Inc. CMO John Boris says the nearly two-decade-old photo site “probably shouldn’t have made it” in the transition to a mobile-centric world, but recent revenue increases have shown the company is competing with giants like Apple, Google and Facebook. Some highlights from the interview: How iterative is Shutterfly as a marketing organization? We are pretty... Read More