Scodix and Shutterfly expand partnership with four Scodix Ultra 2500 SHD Presses

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Scodix Ultra 2500 SHD

Digital print embellishment company Scodix announced that photo personalization leader Shutterfly invested in four Scodix Ultra 2500 SHD presses, expected to be accompanied by a five-year agreement for Scodix consumables and service. The new presses will be installed over the coming months to support Shutterfly’s 2026 peak production season, the company said. Shutterfly first adopted Scodix technology to introduce premium digital embellishment into its personalized product offering in 2018. Today, digital embellishment has become an established part of Shutterfly’s business and growth strategy, enabling the company to offer premium, value-added products at the speed and scale required for one of the world’s largest web-to-print operations, according to Scodix.

The Scodix Ultra 2500 SHD press features Scodix Smart High Definition (SHD) technology, which delivers finer detail, sharper edges, smoother gradients, and superior image quality. It also incorporates Scodix Multi-Layer Embellishment (MLE) technology, an exclusive Scodix innovation that enables premium digital embellishment directly on uncoated papers, expanding creative possibilities across Shutterfly’s personalized product portfolio.

“Scodix technology has been a key enabler of our premium embellishment product offering, helping us deliver products that stand out while meeting the speed and quality our customers expect,” said Dave Bull, Vice President of Manufacturing Operations, Shutterfly. “The latest generation of Scodix presses ensures we’ll continue to build on that success for years to come.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.