Advertek expands personalized production with new facility

GaryPageau ,

Canadian personalized product Advertek Printing Inc. has opened a second production facility in Brampton, Ontario, according to Joe Montalbano, co-CEO. The company has its main lithographic facility in Vaughn, Ontario, and moved its second location to Brampton. (In 2016, Advertek purchased Smart Laser Graphics in 2016, but has since outgrown that facility.)

According to Montalbano, the 30,000-square-foot facility will produce small- and large-format digital printing, case-bound and PUR books, dye-sublimation products for gifting, like drinkware and plaques, as well as canvas. Color and black-and-white work is produced on Xerox iGen 4 and 5 platforms; production equipment also includes Epson roll printers and Agfa flatbed printers. Among the company’s innovative offerings is the capability to offer personalized books in custom shapes, as shown at right:

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.