albelli-Photobox Group rebrands as Storio, names new CEO

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Alessandro Copp, CEO, Storio

Alessandro Coppo, a seasoned leader with more than 25 years of industry experience, is the CEO of the new Storio group. His career includes 8 years at Boston Consulting Group and a 17-year tenure at eBay. As CEO, Alessandro aims to build on the robust foundation established by Tristan and the existing leadership team. Alessandro is committed to transforming Storio group into a distinctive and beloved brand that aims to create joy by connecting people to the moments that matter most!

The rebranding to Storio group reflects the company’s evolution and ongoing commitment to crafting memorable experiences, the company said. This change symbolizes the company’s dedication to continued growth and innovation in its sector. Central to Storio group’s rebranding is its refined purpose statement, “To Make Joy Unforgettable,” which resonates with its role in transforming customer moments into lasting memories.

“It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers,” said Coppo. “Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”

“The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter,” said Money. “Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”