Allegra Marketing Print Mail announced 2020 growth plans include target markets with room for multiple new Allegra franchise members including Seattle, Boston, New York City and Sacramento, with more than 30 new centers targeted for signed deals across 17 priority markets.
“The results of this past year showed much promise for the sustained growth of the brand in 2020,” says Kevin Cushing, president of Allegra. “With our 40 years of experience, we are the perfect fit for independent graphic communications professionals looking to grow by converting their business to Allegra to take advantage of our robust member support system. We are also an excellent opportunity for motivated entrepreneurs who want to take over existing Allegra locations and grow their business while we expand our network.”
A key component of the growth strategy is two flagship programs that effectively connect professionals with the perfect Allegra business for their lifestyle and business goals.
For existing print and marketing professionals who want to convert their business to Allegra, the Allegra Advantage Program allows owners of independent print shops to become an Allegra center and gain access to a number of resources available in its network. For entrepreneurs who want to purchase an established business with an existing customer base, cash flow and staff, the Allegra MatchMaker Program can connect them with an existing center for sale, and also assist current owners of an Allegra center looking to sell find the right buyer, the company says.