AlphaGraphics appoints Brad Swimmer to support strategic franchise growth

Franchise expert Brad Swimmer was named conversions and acquisitions specialist for AlphaGraphics.

AlphaGraphics, a franchisor of printing and marketing solutions, named long-time franchise expert Brad Swimmer to lead the company’s efforts to grow through franchise conversions and acquisitions. Swimmer, a former Fortune 500 financial manager, owned and operated the AlphaGraphics location in Cleveland with his wife, Judy, from 1991 until 2019. The Cleveland franchise location was twice named to the AlphaGraphics Gold Circle Centers and earned multiple Silver Circle recognitions during the Swimmers’ tenure as franchisees.

“Brad and Judy’s decision to sell their franchise last year turned out to be an opportunity to give Brad an even more important role in the AlphaGraphics family,” says Bill McPherson, vice president of franchise development, AlphaGraphics. “With nearly 30 years of experience as a successful franchise owner, and more than 45 years of high-level business experience overall, Brad’s extensive insight and critical skill sets will support our efforts to grow both franchise conversions and acquisitions. No one is better equipped for this position than Brad.”

As the company’s new conversion and acquisition specialist, Swimmer will work with existing independent U.S. printshops that are interested in being acquired by new AlphaGraphics franchisees or interested in converting their businesses to an AlphaGraphics franchise.

AlphaGraphics has more than 285 locations in six countries, is one of the largest U.S.-based networks of locally-owned and operated Business Centers offering a complete range of print, visual communications, and marketing products.