Analysis: Digital camera sales bottoming out?

GaryPageau ,

Felix Richter at Statisa provided an interesting chart about historical digital camera sales, featuring CIPA data.

“When the first touchscreen smartphones made waves in 2007 and 2008, the camera industry was doing very well. In 2008, members of the CIPA, an association of the world’s most renowned camera makers, shipped almost 120 million digital cameras and probably didn’t worry too much about the upcoming competition,” he writes. “Ten years later, the situation of the camera industry looks very different…As our chart illustrates, global camera shipments by CITA members dropped by nearly 80 percent since peaking in 2010. On a positive note, it appears that the industry managed to stop the bleeding in 2017, when shipments improved by 3 percent after five consecutive years of double-digit declines.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.