Apple debuts lower cost iPhone 16e with a 48MP camera

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Apple iPhone 16e

Apple announced iPhone 16e, an addition to the iPhone 16 lineup offering powerful capabilities at a more affordable price. iPhone 16e has the A18 chip and the new Apple C1, the first cellular modem designed by Apple. iPhone 16e also has a 48MP Fusion camera that takes photos and videos with an integrated 2x telephoto.

iPhone 16e will be available in two matte finishes — black and white — with colorful cases available to accessorize. Pre-orders begin Friday, Feb. 21, with availability beginning Friday, Feb. 28. iPhone 16e will be available in white and black in 128GB, 256GB, and 512GB storage capacities, starting at $599 (U.S.) or $24.95 (U.S.) per month for 24 months.

“iPhone 16e packs in the features our users love about the iPhone 16 lineup, including breakthrough battery life, fast performance powered by the latest-generation A18 chip, an innovative 2-in-1 camera system, and Apple Intelligence,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We’re so excited for iPhone 16e to complete the lineup as a powerful, more affordable option to bring the iPhone experience to even more people.”

The 2-in-1 camera system on iPhone 16e includes Night mode and Portrait mode. Using computational photography, the 48MP Fusion camera takes super-high-resolution photos. The camera has an integrated 2x Telephoto. The front-facing TrueDepth camera with autofocus enables sharper close-ups and beautiful group selfies, according to Apple. The latest generation of HDR captures subjects and the background with true-to-life renderings of skin tones, while ensuring photos have bright highlights, rich mid-tones, and deep shadows.

iPhone 16e takes videos with the ability to record in 4K with Dolby Vision up to 60 fps, and users can stop and restart a recording for more flexibility when capturing the moment. iPhone 16e also records video in Spatial Audio for immersive listening with AirPods, Apple Vision Pro, or a surround sound system, and enables more ways to edit video sound with Audio Mix. Users can adjust their sound after capture to focus on the voice of the person on camera, make it sound like the video was recorded inside a studio, or position vocal tracks in the front and environmental noises in surround sound. With wind noise reduction, powerful ML algorithms automatically reduce unwanted noise for better audio quality.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.