Berti Skenderasi’s Journey from Albania to School Photography Innovator in America

GaryPageau ,
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What if the journey to success meant reinventing yourself in an entirely new industry and a new country? Berti Skenderasi‘s story begins in Albania and winds through a diverse career path, eventually landing him in the volume photography business in the United States. Through determination, resilience, and a touch of serendipity, Skenderasi shifted from politics and computer repair to discovering his true calling behind the camera. Hear how his time at Lifetouch ignited a passion for school photography, setting him on a path to build his own thriving business.

The conversation takes a closer look at Skenderasi’s entrepreneurial journey, where he identified opportunities beyond conventional photography services. With a keen sense for business and leveraging his import-export experience, Skenderasi expanded his offerings to include essential school supplies, even tackling challenges presented by the COVID-19 pandemic. By fostering strong relationships and attending pivotal industry events, Skenderasi not only overcame self-imposed limitations but also created a niche that set him apart in the school photography sector.

Tune in to understand how Skenderasi’s story intertwines with the larger narrative of adapting to technological advancements, and connect with him through his platforms for more insights.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.