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Gary Pageau

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Leading consumer electronics retailer Best Buy has updated its logo for the first time in three decades, according to Minnesota Star Tribune. The chain’s new marketing focus will be on the staff of Best Buy, rather than price. The new tagline is “Let’s talk about what’s possible.”

“We feel our biggest advantage is our people,” and in particular the blue-shirted store employees, said Whit Alexander, Best Buy’s chief marketing officer. “We wanted to find tools and a platform to talk about our people more loudly.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.