Canon debuts 30th anniversary PowerShot, two lenses

Getting your Trinity Audio player ready...
Canon PowerShot G7 X Mark III

Canon U.S.A., Inc. is commemorating the 30th anniversary of the Canon PowerShot digital camera with a limited edition PowerShot G7 X Mark III camera with a limited color body design and a 30-year anniversary logo is currently scheduled to be released in April 2026.

Since the launch of the original PowerShot 600 in July 1996, PowerShot has expanded its lineup to meet the diverse needs of its users. The PowerShot line, which was developed with the aim of making it easy for users to enjoy high-quality still images and video, is popular among a wide range of users, from camera beginners to amateurs, and as of February 2026 over 200 PowerShot cameras in the Americas have been released.

To celebrate 30 years of PowerShot cameras, a limited edition version of the PowerShot G7 X Mark III camera is scheduled to be available later this year. The 1.0-inch PowerShot G7 X Mark III is a compact digital camera featuring a stacked CMOS sensor with approximately 20.1 million effective pixels and a large aperture and bright 4.2 x optical zoom lens for versatile video expression. In addition to still image capture, the “Video Blog” mode, which is specialized for Vlog shooting, enables comfortable video capture. This limited edition model uses a unique color “graphite” for the camera body and the front ring has a diamond knurling to create a design that combines luxury and quality. In addition, the 30-year anniversary logo is printed on the body to create a special feeling suitable for limited edition models. The anniversary camera will be available with a Limited Edition Peak Design Cuff Wrist Strap and a 32GB SD card, is currently scheduled to be available in April 2026 for an estimated retail price of $1,299.00. For more information about Canon’s latest innovations and products, please visit

By comparison, the original PowerShot 600 featured a 570,000-pixel CCD and cost 128,000 yen 

Canon also announced two wide-angle lenses: RF7-14mm F2.8-3.5 L Fisheye STM Zoom Lens and RF14mm F1.4 L VCM Prime Lens

Canon RF7-14mm F2.8-3.5 L Fisheye STM Zoom Lens

Canon also announced the launch of the RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. The RF7-14mm F2.8-3.5 L Fisheye STM zoom lens introduces the company’s widest angle zoom lens with a 190° field of view, ideal for dynamic fisheye imagery in sports, landscapes, and virtual reality. The RF14mm F1.4 L VCM prime lens delivers Canon’s brightest ultra-wide-angle interchangeable lens ever produced, a 14mm lens with a bright f/1.4 aperture, perfect for astro, architecture, and video applications.

The Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and RF14mm F1.4 L VCM prime lens are currently expected to be available by the end of February 2026, for estimated retail prices of $1,899.00 and $2,599.00 respectively. For more information about Canon’s latest innovations and products, please visit www.usa.canon.com.

Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens redefines versatility in ultra-wide angle fisheye imaging. Continuing the heritage of the groundbreaking EF 8-15mm f/4L Fisheye USM, the world’s first fisheye zoom lens2, this new RF lens pushes boundaries further for professionals seeking impactful, distorted perspectives. It supports a wide range of unique use cases including sports, landscapes, starscapes, video, and virtual reality.

The Canon RF14mm F1.4 L VCM prime lens empowers professional photographers, and hybrid creators with Canon’s brightest ultra-wide-angle interchangeable lens ever produced, an extremely compact and lightweight ultra-wide lens with incredible optical performance.  Updating the legacy of the EF 14mm f/2.8L II USM, this lens provides ultra-wide angle views with a fast f/1.4 aperture and controlled distortion and rectilinear characteristics from the center to image.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.