dakis boosts Google integration in platform

GaryPageau ,

dakis announced an integration with Google, allowing retailers to add their products to Google products listings directly from the dakis platform. Retailers’ products can appear in free listings across Google properties, including the Shopping tab, Google Search, Google Images, Google Maps, and Google Lens.

“We are making it simpler and more affordable for small & medium retailers to efficiently compete against larger retailers, to get found and to get their share of sales,” says Philippe Hugron, CEO, dakis inc. “For small and medium retailers, this is by far their best advertising initiative. I don’t think a retailer can afford not to showcase their products into the various Google properties.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.