Dead Pixels Society podcast: Virtual IPIC update with Brenda DiVincenzo

Brenda DiVincenzo, vice president, Member Success, IPI

Gary Pageau welcomes back Brenda DiVincenzo, vice president of member success, at the IPI Member Network. She shares the latest changes to the IPIC Conference. Now in a virtual format, the Aug. 23-26 “Breakthrough” conference will have many of the features of the IPI annual convention, but now through the Whova app. Attendees will be able to watch sessions as they happen and engage in online discussions and social activities.

The event focuses on topics that will grow sales, increase profits, reduce costs, streamline operations and create traffic for IPI retailers, labs and members. Topics should be introduced and emphasized by the use of storytelling and specifics should be relayed in the form of interactive and demonstration methods.

The people who attend IPIC represent a wide range of industry roles. Owners are encouraged to bring members of their team and family and, as registration is free to IPI members, the new virtual event is an opportunity to reach an even greater audience. Supplying partners will also be offering show specials and online training.

DiVincenzo also talks about the value of IPI membership and why industry businesses should consider joining.