DMB Represents: Scratch Beneath the Surface of the Newly Released Kodak Moments Project
An Interview with Film Director David Birkett
Shot over a period of six months by creative duo Photographer Martin Parr & Film Director David Birkitt, the new Kodak Moments Project pulls away the safety blanket of your average brand campaign and in turn explores a refreshed technique of advertising. Not only engaging the core values of Martin Parr’s renowned images of everyday life, but bridging the gap between brand and consumer by bringing you honest, real life moments. Some day to day, some pivotal, all relatable. With zero models, script or set up locations, this campaign breathes life into an area saturated with a sell, sell, sell ethos, instead inspiring you to capture the moments that mean the most.
“With a production window that spanned six months which would see Martin produce an archive of nearly 100 images and I would direct 10 films along with an anthem piece combining the photography and films, all shot at the same time, on the same day, with the same people. One of the overarching successes of the entire campaign for me is the casting and the related stories. I believe the total number of proposed and researched stories was in the region of 60. Everyone you see in the stills or films are real people, they’re friends, Mum’s and Dads, their children, it’s a real Indian wedding through to the RDA & the Silver Swans. They all let us come and parachute into their lives for a day.” – David Birkitt.
“David and I have worked together for a number of years now, he knows very well the environments I like to be in to make my photographs and we have homed the production methods ensuring we get the results we need as well as the clients. Working with David on the film side was great, we understand each other, were both present in the same space, at the same time, capturing the same moments, allowing us to work off what one another were seeing. We had some challenges with staying out of each other’s way and our mixes of lighting but we had a great DOP and the results speak for themselves. The best thing of all is having the chance to do our works and make it fit a commercial back drop too!” – Martin Parr.
View the full interview here.