Exhibition organizer Emerald Holding, Inc. announced the acquisition of The Wedding School, a member-based wedding photography education platform created by photographer and educator Susan Stripling, who remains as a consultant, and Digital Product Studio.
The acquisition expands Emerald’s commitment to wedding photography, and the photography market overall, by adding online wedding photography education to its established event, education, and media offerings, the company said. In April, Emerald acquired Sue Bryce Education and its affiliate, The Portrait Masters, an online photo education destination and conference. Emerald’s other photography brands include PHOTOPLUS, and Rangefinder + WPPI.
“We are excited to welcome The Wedding School and Susan Stripling to the Photo Group.,” says Arlene Evans, content director, Emerald Photo Group. “Susan has been part of WPPI for many years as an instructor, competition judge, and Rangefinder contributor, and our work together on The Wedding School will grow our already-established relationship.”
The Wedding School provides its members everything they need to establish and maintain a successful and sustainable wedding photography business, the announcement said. The Wedding Fundamentals series teaches members essential business, technical and creative skills, and in the wider Learning Library members can delve deeper into topics including Business & Finance, Sales & Marketing, Creative and Technical Skills, and Post-Production.