Famous, the company empowering users to create and sell anything online, announced the appointment of industry veteran Aaron Day as CEO. Previously, Day was the global partnership lead at Canva where he focused on integrating its core technology into the world’s leading eCommerce platforms, solidifying Canva as one of the fastest-growing software companies to date. In the past, he also held various CEO and leadership roles for software and digital imaging technology companies, establishing and expanding businesses across the Americas, Europe, and Asia Pacific.
“Famous delivers a unique value proposition that brings together marketing, content, and design to power eCommerce,” said Day. “Anyone with a great idea should be able to realize their vision without the friction associated with building an online storefront.”
In other news, the company also scooped up another former Canva exec. Laura Haines, previously general manager of Global Partnerships and Products at Canva, was named Famous Chief Product Officer. Previously, Haines held various product leadership roles for companies in the customer engagement software and travel technology industries, where she managed the entire product lifecycle, from development to launch.
“Establishing a well-designed eCommerce site is the backbone for any retail merchant – yet despite a continued uptick in consumer demand to purchase online, creating a website, digital marketing campaign or unveiling a product online can be very time-consuming and complicated,” said Haines. “I’ve been impressed by how Famous unlocks this for everyone – from business owners, marketing managers, to designers – with a one-stop-shop to create a memorable eCommerce site to close the gap from creation to conversion. I’m excited to further enhance Famous’ product and make it a central tool that users love.”
“Laura’s extensive background in product management and partnerships make her a perfect addition to our next stage of growth,” said Day. “As Famous looks to be the design tool for individuals and businesses of all sizes, Laura’s depth of product know-how will allow us to expand our design tool features, innovations, and market reach.”