FASTSIGNS International appoints Jennifer Herskind as Chief Marketing Officer

GaryPageau
Jennifer Herskind is FASTSIGNS's Chief Marketing Officer
Jennifer Herskind is FASTSIGNS’s Chief Marketing Officer.

FASTSIGNS International Inc., the Carollton, Texas-based franchisor of more than 700 FASTSIGNS locations in nine countries worldwide, named Jennifer Herskind as the company’s new Chief Marketing Officer. She was most recently the Chief Marketing Officer for Smoothie King where she directed all brand, marketing and R&D strategy to build the brand and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.

Before joining Smoothie King, Herskind held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. She began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of more than 2,000 franchisees.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.