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Fujifilm embarks on nationwide tour to promote INSTAX

Fujifilm Instax tour – Truck exterior

September 17, 2019 – Valhalla, N.Y. – FUJIFILM North America Corporation’s Imaging Division, which markets (among other products) INSTAX-branded instant print cameras, instant film, and accessory products including smartphone printers, has embarked on a nationwide mobile tour featuring two, 27-foot custom trucks designed to immerse consumers in the INSTAX experience with interactive displays, demonstrations, and opportunities to shoot and print their own pictures in real time using INSTAX products.

Fujifilm Instax tour – Truck interior

Each truck will be canvassing the United States from late August through December, 2019, either interacting with consumers at specific events like the Imagine Music Festival in Atlanta, or visiting popular tourist destinations like the Santa Monica Promenade in Los Angeles, as well as select colleges and universities along the way.

Patty Schank, Brand Manager for INSTAX in North America, helped arrange the tour along with the INSTAX marketing team. Schank manages the day to day specifics of the INSTAX team’s involvement at each mobile tour event, which will include 4 brand ambassadors trained to interact with and educate the public on all things INSTAX. “The INSTAX Mobile Tour presents so many great opportunities for us to interact with current INSTAX fans while also helping us earn new ones,” she said. “So far, the tour has been a big hit with both repeat and brand new consumers, and we’re excited to see what the rest of the tour brings!”

The trucks will continue to crisscross the United States for the rest of 2019. Specific dates and locations of INSTAX mobile tour stops and progress of the trucks can be found on Instagram @fujifilm_instax_northamerica.

For more information about Instax, visit https://www.fujifilmusa.com/products/instax/index.html.

About the FUJIFILM North America Corp, Imaging Division

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one- time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast,

About FUJIFILM North America Corporation, Imaging

cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm’s core technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services. For more information, please visit www.fujifilmusa.com/northamerica, go

to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe
at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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