Fujifilm Introduces new “silver” for “instax mini 99”

Gary Pageau

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Fujifilm Instax mini 99 silver

FUJIFILM Corp. announces the launch of the instant camera instax mini 99 in a new silver color on July 29, 2026. The mini 99 features functions that use analog technology to further broaden the range of print expressions, such as “Color Effect Control,” which applies lights of different colors directly to a film to produce six different color expressions, and “Vignette Mode,” which reduces exposure around the edges to bring the focus to the center of each picture. Print expressions can vary based on shooting conditions.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.