GoPhoto invests in Socrates Holdings

Gary Pageau ,

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GoPhoto, a provider of photography services for amusement experiences, has made a strategic investment in Socrates Holdings, combining Socrates Imaging’s established ride photography technology with GoPhoto’s AI-powered platform, according to a report in Blooloop. For more than 30 years, Socrates Imaging has developed ride photography systems built to operate reliably in demanding attraction environments.

“In ride photography, everything starts with capturing the moment reliably,” said Marc Dixon, CEO of Socrates Holdings.” That has been Socrates’ focus for more than 30 years. GoPhoto brings new possibilities for what we can do with those images afterwards, from creating better products to making them easier for guests to access.

Daniel Duivestein, CEO of GoPhoto, adds: “A great photograph has value only if you capture it consistently and give guests a compelling reason to take it home. Socrates has built an exceptional business around the first part of that challenge.

“By bringing our technologies together, we can help attractions do much more with every image they capture and build a photo operation that is both more engaging for guests and more valuable for the business,” said Daniel Duivestein, CEO of Gophoto.

The companies will first work to integrate ride photography with GoPhoto’s platform, while exploring how AI can improve ride images and support the creation of new souvenir products.

GoPhoto and Socrates will continue operating as separate businesses as they collaborate on technology, product development, and international opportunities.

Last year, GoPhoto acquired Capturelife, a leading provider of digital photo delivery and engagement solutions, from Captura.

The news camera immediately after BDX Group Ltd. and Socrates Holding Ltd. announced the acquisition of Socrates Imaging B.V. and Socrates Imaging Ltd.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.