WhiteWall launches a new frame overview, adds features to configurator

WhiteWall announced a new frame overview on the website, an AI-powered frame advisor, and a new 3D view for multiple pieces of wall art at once help customers with personalized design and the planning of wall displays.

The right frame influences the overall effect of a piece of wall art and can also form part of an overarching design concept. WhiteWall is expanding its digital offering for personalized artwork design: a new frame overview page brings together the entire range of frames, while new features in the online configurator support the selection, configuration and planning of wall art and wall displays. The aim is to make the design process simpler and more straightforward for customers – from choosing a frame to visualizing multiple pieces of wall art.

WhiteWall’s range of frames comprises more than 100 frame profiles and offers a wide variety of options for displaying photographs and works of art. To make this selection easily accessible, WhiteWall has created a dedicated frame overview page. All frame profiles are brought together and can be filtered by criteria such as color, material, or frame type.

The new overview allows the user to be familiar with the range of frames before selecting a specific product, compare different profiles, and search specifically for a suitable solution for your own image. The range extends from classic wooden frames and modern aluminum profiles to frames with a shadow gap and other variants. This means the effect of different frames can be considered right from the initial selection stage – whether you are designing a single photograph or planning a more extensive display of images.

From the overview, users can switch directly to the relevant product configuration and customize the selected frame for their individual piece of wall art.