GoPro partners with Kimpex for Distribution in Canada

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 GoPro, Inc. announced a new distribution partnership with Kimpex Powersports in Canada to sell GoPro products through one of the largest powersports sales networks in the region. The deal enables Kimpex to provide its network of more than 2,300 dealers with the full range of GoPro cameras and accessories. Now, customers in Canada will have greater access to a wide selection of GoPro products, including the latest products and innovations.

“GoPro is synonymous with adventure and innovation, and we couldn’t be more thrilled to bring their cutting-edge products to customers across Canada,” said Michel Cote, Vice President of Sales at Kimpex Canada. “This partnership not only enhances our product offering but also reinforces our commitment to providing the best gear for powersports enthusiasts. Together, we’re poised to elevate the experience for our customers and inspire new adventures.”

Kimpex will distribute GoPro cameras and accessories to retail outlets across Canada, including on-road and off-road powersports—ATV/UTV, marine and snowmobile specialty shops and dealers. Under the new distribution agreement, Kimpex will provide select dealers with new GoPro product displays and offer training and support to help end customers shop for GoPro products.

“Powersports have always been at the core of GoPro’s DNA, and we’re fired up to be addressing the Canadian market with Kimpex,” said Dean Jahnke, GoPro’s Senior Vice President of Global Sales and Channel Marketing. “Partnering with Kimpex ensures that GoPro products will be more widely available across Canada, benefiting from expanded in-store merchandising and brand presence in the region’s extensive network of powersports dealers.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.