GuraGear, the Marina Del Rey, Calif., maker of ultra-lightweight, innovative carrying solutions, announces the sale of long-standing Tamrac brand to a newly formed Tamrac Inc., will lead the developing, marketing and sales of Tamrac products worldwide, under new ownership.
“We are very excited to acquire a brand with such a long history in the photographic market,” says Dr. Steven Lau Kok Thai, director, Tamrac Inc. “We see a huge opportunity to grow the Tamrac brand in the coming years.”
Established in 1977 by a group of amateur photographers who enjoyed nature photography, Tamrac has earned its reputation for setting the standard for long-lasting durability and camera protection, the company said. Designed solutions focused on protecting and transporting camera equipment, electronics, accessories, and more to meet the progressing demands of creative professionals and enthusiasts alike.
GuraGear will continue to focus on the premium end of the photographic accessories market with the Kiboko 2.0 line of lightweight backpacks, which are built for traveling with gear for outdoor shoots, and the Et Cetera line of accessory pouches, tailored for organizing all the cables, batteries and headphones of today’s digital creatives.
“We are excited to focus on the core products that made GuraGear a cult-classic among extreme outdoor photographers,” says Trevor Peterson, co-founder and CEO of GuraGear. “Connecting with photographers and showing them how GuraGear can help them succeed as they explore and capture the beauty of the outdoors will be our primary focus in the future.”