HelloPrint buys back shares from early investors

GaryPageau
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International print platform HelloPrint has bought out a large group of early investors through a substantial share buyback, according to a LinkedIn post by INGEN HOUSZ, a Netherlands-based law firm. The deal was managed by INGEN HOUSZ by founder Matthijs Ingen-Housz and partner Meelf van Oosten.

HelloPrint’s strong profitability gives the company the financial flexibility to take full control of its future direction, the company said. By buying out its early shareholders, management is deliberately opting for long-term independent and organic growth.

Over the past three years, HelloPrint has invested heavily in artificial intelligence (AI) integration and data-driven operations. As a result, productivity per employee has increased significantly.

“We have invested an enormous amount of time and resources over the past few years into further digitizing and automating our operations, with AI as a major driver. That investment is now paying off,” said Hans Scheffer, CEO and co-founder of HelloPrint. “Over the past three years, we have achieved strong growth in almost every area except headcount. We are now able to do much more with far fewer people.”

Founded in 2013, HelloPrint aims to become the global market leader in personalized print products. To remain a dominant player in this enormous market without losing its internal company culture, buying out the early investors became a strategic priority.

“We mainly choose organic growth to preserve our unique culture. Almost all of our first ten employees are still with the company today,” Scheffer added. “We are grateful to our early shareholders for the role they played in our development, and we are pleased that they are now giving us the opportunity to let HelloPrint continue growing fully independently.”

Scheffer was a guest on The Dead Pixels Society podcast in 2024; listen below:

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.