Kodak Alaris announced the launch of EKTACHROME E100 in larger formats. A new 120 format 5-roll propack and a new 10 sheet 4×5 box will be available to order worldwide by year-end. These new format offerings follow on the highly successful launch of EKTACHROME E100 in 135- 36x size last year, the company said.
“Our new E100 film is a big hit with photographers of all ages,” says Dennis Olbrich, president, Kodak Alaris Imaging Paper, Photo Chemicals and Film. “The market response has been tremendous. Adding 120 and sheet films takes us to the next level.”
Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts alike rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical product, the company said in a press release. KODAK PROFESSIONAL EKTACHROME Film E100 is a daylight-balanced color positive film, featuring clean, vibrant colors, a neutral tone scale, and extremely fine grain.