Kodak Moments launches photo printing site for Carrefour France

GaryPageau ,

Kodak Moments announced the expansion of its partnership with multi-national retailer Carrefour in France. The companies have launched a cross-channel photo website that’s designed, operated and managed entirely by Kodak Moments with Carrefour’s cooperation in co-branding and marketing. 

With a multi-format network of over 13,000 shops in nearly 40 countries, the Carrefour Group is one of the world’s leading food retailers. Carrefour generated sales of €81.2 billion in 2021.

On top of a large print range, consumers now have a variety of high-quality, personalized photo products to choose from with the photo.carrefour.fr site, powered by Kodak Moments. All products are printed and assembled in France.  

The photo website offers multiple delivery options: home delivery, in-store pickup in select hypermarkets, or Kodak Moments in-store kiosk printing within one hour (Click, Print & Collect). All options can be accessed directly through a smartphone, desktop computer, and tablet – a one-stop convenient shopping experience.   

“Kodak Moments is an innovative brand that strives to meet the needs of its consumers by providing the best possible experience,” said Pascale Philbert-Grondel, Kodak Moments sales director France-Benelux. “We are proud to work in collaboration with Carrefour on a global approach to fit our consumers’ needs and enhance the shopping experience through a cross-channel strategy that satisfies the demand by offering locally made, high-quality products all year long.” 

The website completes a 360-degree ecosystem and represents one of several investments made to enhance photo offerings at Carrefour France in the months and years ahead, according to the announcement.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.