Leica debuts Leica M10–P ‘White’with a Summilux-M 50mm f/1.4 ASPH lens

GaryPageau
Leica M10-P ‘White’
Leica M10-P ‘White’

Leica Camera announced the Leica M10-P ‘White’ is a new color option of the Leica rangefinder camera. The all-white design of the current M10-P camera takes its cue from the Leica M8 White Edition released in 2009: The top and bottom plates are finished in white paint and are color-matched with the camera’s high-quality, genuine leather trim in white. Silver control elements with engravings picked out in white ideally complement the design concept of the Leica M10-P ‘White’.

The Leica M10-P ‘White’ comes as a set with a silver chrome version of the Summilux-M 50 mm f/1.4 ASPH. lens. The engravings on the lens are also picked out in white to match those of the camera. A genuine leather carrying strap in white with Leica embossing and a white leather case for the lens round off the set. The set is available in a worldwide limited edition of only 350 examples. All Leica M10–P ‘White’ cameras have their own unique serial number.

The technical specifications of both camera and lens are identical to those of the standard models.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.