Leica introduces the Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH for SL-System

GaryPageau , , ,
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Leica Vario-Elmarit 28–70 f/2.8 ASPH

Leica Camera AG introduces the new Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH for the SL-System.  The focal length spanning from 28 to 70 mm allows the lens to transition from wide angle to slight telephoto, making it particularly well-suited for capturing landscapes, travel scenes and portraits. The fast autofocus system consistently delivers precise and reliable focus. Coatings on the lenses ensure optimal colour rendition and contrast. These optimise light transmission while effectively minimising reflections. The sophisticated optical construction, comprising 16 lenses arranged in 12 groups, delivers exceptional performance. Three of these lenses feature aspherical surfaces on both sides, enhancing image quality and precision.

The advanced internal technology is securely shielded from external elements, such as dust and splash water. Despite this metal housing, the lens remains lightweight at just 572 g.

The Leica Vario-Elmarit-SL 28–70 f/2.8 ASPH. is available worldwide in Leica Stores, in the Leica Online Store and from authorised dealers. It can be purchased individually or as part of an attractive kit with the SL3-S. The recommended retail price for the lens is EUR 1,950.00 incl. VAT. The recommended retail price for the SL3-S Vario Kit 28–70 is EUR 6,500.00 incl. VAT.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.