Gear rental powerhouse Lensrentals announced two purchase programs – Keeper and Keeper Test Drive – for customers to purchase used photo and video equipment. Both programs are accessible via the Keeper page or the product page of equipment on Lensrentals.com. Current Lensrentals customers are able to purchase used equipment from LensAuthority, a sister company; this change brings everything under one brand, making it easier to serve customers. LensAuthority will eventually be wound down with the site transitioning to Lensrentals Keeper.
The Keeper program allows customers to purchase pre-owned inventory that has been refurbished, tested, graded, and priced by the sales team. All Lensrentals pages now have the option to show products that are currently for sale through the Keeper program. By clicking on the Buy button at the top right of the product page, the view will show equipment available for purchase with stock, pricing, and corresponding product quality information. Items are tested and rated for cosmetics, performance, and glass quality.
The layout of available products will look very similar to the current rental process at Lensrentals, with detailed product information, a list of items that ship with the product, stick images, links to technical data and manuals, technical specifications, and an in-house summary of the technology.
Keeper Test Drive enables users to rent equipment per the usual Lensrentals rental process, and keep the gear if they like it by contacting the Lensrentals team. Customers are offered a unique price for each item, that’s derived from the age and condition of the equipment they rented, with up to seven days of rental fees deducted from the overall price.
“We’ve maintained the highest reliability of video and photo gear, with the lowest equipment failure rate in the industry, by making our techs work incredibly hard to inspect, clean and repair equipment before and after each rental, and that now extends to purchases from Lensrentals through the Keeper programs,” said Drew Cicala, vice president and co-owner Lensrentals. “Consumers want peace-of-mind that the used gear they’re buying has been well maintained and suits their purpose. And this is exactly what Lensrentals Keeper Test Drive was built for. Customers can rent gear, try it and if they like it – keep it and we’ll remove the cost of up to a seven-day rental from the final sale price. With that Test Drive purchase, users know the gear is what they need and has received Lensrentals high-quality of product care.”