Every year, Lensrentals reports the data of rentals, and present which products are the most rented gear for that year. Parsing this data, and comparing it to previous years, gives the company an in-depth look at industry trends and what we can expect from upcoming years. If you’re a frequent reader of their blog, you know the routine, so let’s jump into the numbers, and look at the most popular photo and video products for 2022.
Most Popular Photography & Videography Gear of 2022
- Canon EOS R5
- Canon EOS R6
- Sony Alpha a7S III
- Canon EOS C70 Cinema Camera (RF)
- Canon RF 70-200mm f/2.8L IS
- Sony FE 70-200mm f/2.8 GM OSS
- Canon 24-70mm f/2.8L II
- Canon 5D Mark IV
- Sony FX3 Full-Frame Cinema Camera
- Canon 70-200mm f/2.8L IS III
- Sony Alpha a7 IV
- Canon RF 24-70mm f/2.8L IS
- Sony FE 24-70mm f/2.8 GM
- Sony FX6 Full-Frame Cinema Camera
- Canon RF 28-70mm f/2L
- Sony PXW-FX9 XDCAM 6K Full-Frame Camera
- Sony Alpha a7 III
- Sony FE 70-200mm f/2.8 GM OSS II
- RED KOMODO 6K
- Canon RF 100-500mm f/4.5-7.1L IS USM
For the second year in a row, the Canon EOS R5 has topped the list as the most rented camera. For the first time, a RED camera in the top twenty, with the RED Komodo 6K. In previous years, the list has been dominated by Canon and Sony gear – with this year being no exception – so it’s nice to see RED finally claim a much-deserved spot in the top twenty, the company said. Aside from the RED KOMODO 6K, there are a number of video-focused cameras in the top twenty, most notably the Canon C70, and the Sony FX3 both scratching the top ten. This is no surprise as video platforms have become more of a focus in the recent year, as YouTube and TikTok trended upwards, and Instagram trending downward (despite their newfound focus on video).
Another surprise is the holdout against the mirrorless standard, with several EF lenses maintaining their spots on the top twenty, and the Canon 5d Mark IV still holding its place at #8 – despite being over six years old at this point.
More tables and data can be found in the linked article including: rentals by item type, camera and lens brand market shares, and lens mount.