Madison’s The Camera Company flooded; GoFundMe established to help

Gary Pageau ,

Register to get 3 free articles

Support the Dead Pixels Society and get access to exclusive content by becoming a subscriber!

No spam Unsubscribe anytime

Want unlimited access? View Plans

Already have an account? Sign in

The Camera Company in Madison, Wis., recently suffered extensive flooding at its Odana, Wis., store. The entire area flooded Aug. 20 with more than 15-inches of rain and is still recovering. The store, which is not in a flood plane and thus not covered by insurance, is looking at $100,000 in losses, according to published reports. Owners Ward and Jan Lundgren are long-time active industry members.

A GoFundMe page has been establiushed by to help with cleanup costs; readers are encouraged to check it out.

Ward Lundgren, owner of The Camera Co., surveys damage at his Odana Road store Wednesday. Losses including cameras, lenses, photo albums and the store's flooring are expected to surpass $100,000, via STEVE APPS, STATE JOURNAL
Ward Lundgren, owner of The Camera Co., surveys damage at his Odana Road store Wednesday. Losses including cameras, lenses, photo albums and the store’s flooring are expected to surpass $100,000, via STEVE APPS, STATE JOURNAL

Video of the area damage below:

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.