MEINFOTO breaks musical commercial ad

MEINFOTO, part of the Picanova Group, kicked off the spring with a new commercial featuring the song, “This is MEINFOTO” based on the 1976 Stevie Wonder tune, ‘Isn’t She Lovely’. The song features adapted lyrics and the commercial’s visuals used by MEINFOTO lead the viewer into a world of beautiful moments with family and friends and happy experiences, tying into home decor. The song takes up the claim ‘That’s MEINFOTO’ and continues to the hashtag #DasistMEINFOTO, which has been in use for the last two years.

“We are very pleased to be able to demonstrate the emotional relevance of our photo products with the new commercial,” says Philipp Mühlbauer, founder and co-CEO of the Picanova group. ““Our customers print their most beautiful memories on canvas, blankets or in photo books. This includes moments like the wedding, a great holiday – but of course also the birth of your own child. Our daily motivation is to preserve moments like these in a visually high-quality way for our customers.”

The company says the spot can be adapted to the gift occasions throughout the year and will be used in online and radio advertising, for the first time in the history of the group of companies. A large competition with attractive prizes via social media is also planned, which should start shortly. The executive media agency is Beech Media from Munich.

The same TV spot has been on the air in Great Britain since March – suitable for the local brand www.my-picture.co.uk with the claim ‘This is MYPICTURE’.