Mixbook expands licensing deal with Hallmark

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Mixbook announced it is extending its licensing partnership with Hallmark. The new Hallmark for Mixbook Birthday Collection includes three distinctive, beautifully designed, and customizable photo book templates. The collection offers a uniquely sentimental way to gift friends and loved ones on their special day by blending Mixbook photo books with Hallmark’s brand quality and trend-forward artwork.

Mixbook already has a partnership with Hallmark for photobook designs.

“At Mixbook, we understand how important it is to celebrate the people we love on their birthdays in a unique and thoughtful way,” said Leslie Albertson, Director Of Marketing at Mixbook. “By expanding our program with Hallmark–a brand that shares our commitment to creating meaningful connections–we were able to develop a suite of new designs to help our customers express their love for friends and family and capture priceless birthday memories.”

Mixbook users can add a personalized “Happy Birthday” note at the beginning of the book and easily rearrange layouts to create something as unique as that individual. Mixbook’s user-friendly platform and intuitive mobile app enables customers to seamlessly upload photos directly from their phones, edit captions and layer in a variety of creative elements, the company said.

“We are excited to be working with Mixbook to launch this new fully customizable photo book Birthday Collection, offering consumers new and creative ways to create custom photo books that honor special birthday celebrations for friends and family,” said Jill Shuler, Brand Licensing Director at Hallmark.