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Mobile to drive three-quarters of holiday ecommerce traffic Market research Marketing News 

Mobile to drive three-quarters of holiday ecommerce traffic

This looks to be a banner holiday retail season, with mobile devices pushing almost 70 percent of e-commerce visits and 46 percent of orders, according to a new Salesforce report, cited in RetailDive. The report added AI-based product recommendations will account for 35% of revenue.

Cyber week — from the Tuesday prior to Thanksgiving to Cyber Monday — will generate 40% of all e-commerce sales this holiday season, up 8% over last year, and e-commerce traffic from Instagram will increase 51%, according to RetailDive. Also, the biggest digital shopping day will again be Black Friday with 10% of the season’s revenue, and Cyber Monday will add 8% of sales.

“Mobile is undoubtedly the most disruptive force in retail since the onset of e-commerce,” Rick Kenney, head of Consumer Insights at Salesforce, said in a press release. “This is the year shoppers turn to phones, buying more on phones than any other device, and making far more visits, too. We’ll see more visits from phones this season than total e-commerce visits across the entire 2015 shopping season. And even those in-store shoppers are mobile — 83% of shoppers aged 18-44 are using their phones while in a physical store.”


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