NikkeiAsia: Fuji Business Innovation cutting into ex-partner Xerox’s European turf

GaryPageau , ,

NikkeiAisa reports Fuji Business Innovation, Fujifilm Holdings’ office-equipment subsidiary formerly known as Fuji Xerox, is now directly competing with former partner Xerox in Europe, following the dissolution of the pair’s long-standing joint venture last year. Nikkei has learned Fuji Business Innovation will introduce large commercial printers under its own brand in Germany, Spain, Italy, and Portugal, using Fujifilm Holdings’ sales infrastructure.

More products, including multifunction machines, debut later this year in Europe, the Middle East and South and Central America. A newly developed photo printer will be sold in India, where demand for such products is high.

According to the report, overseas markets “accounted for a little more than 40%, or about 350 billion yen, of Fujifilm Holdings’ office equipment sales in the fiscal year ended in March. The group seeks to increase this amount about 10% by the year ending March 2024 with a push into Europe and other regions.”

Fujifilm Business Innovation continues to supply Xerox with office equipment under a production agreement up for renewal in 2024.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.