Once Upon builds out marketing team

GaryPageau
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Antonia Stubbe-Pettersson and Kristoffer Tollin, Once Upon

Swedish photobook app maker Once Upon, from Skellefteå, announced two marketing team recruits: Kristoffer Tollin from Twigeo who becomes Team Lead Paid Advertising & Analysis, and Antonia Stubbe-Pettersson from MODIN Studio as Team Lead substitute for PR & Partnership.

“We are delighted to welcome Kristoffer and Antonia as the newest members of our marketing team at Once Upon,” says Lina Andersson, founder and CEO of Once Upon. “With their exceptional expertise in the Paid and PR arenas, we are confident that they will not only strengthen our existing knowledge but also increase our presence in current markets while exploring new ones.

Stubbe-Pettersson, a Swedish-American, has more than 15 years of experience in PR, branding, and communication in Stockholm and New York. She was previously Account Director and CEO at the PR agency MODIN Studio, where she managed a diverse client portfolio of lifestyle-oriented brands including Byredo, Peak Performance, LA Bruket, Kosta Boda, and Filippa K, as well as international brands such as Allbirds, Bugaboo and Bang & Olufsen. She takes over as Team Lead PR & Partnership substitute for Carro Levy.

In August, Kristoffer Tollin, who has previously worked as Senior Growth Marketing Manager at the marketing agency Twigeo, also started with scale-up customers such as Sleep Cycle, Citizen, Pray.com, and MoonPay. He has also worked with Once Upon since the beginning of 2022 and is now coming in full-time to strengthen the market position within paid.

Once Upon has 65 employees with headquarters in Skellefteå and other offices in Piteå, Örnsköldsvik and Stockholm.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.