A Partnership Designed to Give Moms More Time for Treats
NORWALK, Conn., Nov. 2, 2017 /PRNewswire/ — Pepperidge Farm Milano Cookies and Chatbooks, an automatic photo book app, are teaming up to announce Savor Your Moments, a consumer engagement campaign launching just in time for the holiday season. The partnership was designed to encourage and inspire women and moms alike to make time for themselves to enjoy more moments of well-deserved “me” time. The co-branded campaign will feature exclusive consumer offers and a social media contest designed to engage women through the key campaign message, “Savor Your Everyday Moments.”
The Milano cookies Save Something for Yourself brand campaign empowers women who understand the art of compromise to save something for themselves. With this partnership, Milano cookies and Chatbooks are creating a tangible opportunity for mom to maximize her “mom” time and to savor more of her “me” time. Saving time with Chatbooks means having more time to do the things you love, like seizing a moment of silence to enjoy a Milano cookie (or three).
The partner offers, starting today, will be available in Milanopacks and delivered in Chatbooks packages. In addition, all Milano fans can use the promo code: MILANO to receive one free Series softcover photo book from Chatbooks. For more information on the offer, visit www.chatbooks.com/milano.
“It was such a natural fit to partner with a like-minded brand such as Chatbooks, who acknowledges and celebrates the everyday mom and her everyday moments,” said Chris Foley, SVP/CMO, Pepperidge Farm. “This campaign was built on our mutual understanding of today’s busy woman, and the shrinking amount of time she has to herself.”
“The holidays can be a whirlwind, especially for moms,” added Vanessa Quigley, co-founder and Chatbooker-in-Chief, Chatbooks. “We’re excited to partner with Milano cookies to encourage moms to take a well-deserved break amid the hustle and bustle so they can savor the amazing around them.”
Milano and Chatbooks will launch a social media contest today inviting consumers to share photos of how they save time for themselves during the chaos of the holiday season. The contest aims to uncover real holiday moments and spotlight supermom holiday hacks. Consumers can submit their photos on Twitter or Instagram using the hashtag #SavorYourMoments and #Contest. Winners will be rewarded with a year’s supply of “me time”: enough cookies and photo books to last 12 months.
For more information on the contest, visit www.pepperidgefarm.com/savor-moments-contest/.
About Pepperidge Farm®
Pepperidge Farm®, Incorporated, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods, since 1937. Founded by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, wholesome bread for her allergy-afflicted son, Pepperidge Farm® is now in approximately ¾ of homes nationwide. Celebrating 80 years in 2017, the Pepperidge Farm® portfolio includes Goldfish crackers, Milano cookies and more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl™, Farmhouse and Whole Grain and frozen Puff Pastry, Layer Cakes and Garlic Bread. Pepperidge Farm®, part of Campbell Soup Company since 1961, plays a major part in the company’s ability to provide consumers – worldwide – with nearly 4 billion servings of whole grains annually. For more information, visit www.pepperidgefarm.com or follow Pepperidge Farm® on Facebook and Twitter.
Chatbooks is an app that allows you to create fast and easy photo books. Sync photos directly from your phone’s camera roll or straight from social media. Then add, edit, and rearrange your favorite photos with a few taps to create beautiful photo books within the free app. The Utah-based company was founded by Nate and Vanessa Quigley who wanted an easy way to hold on to memories of their large family. Since its small beginnings, the Chatbooks app has been downloaded over 1 million times, received more than 3,000 5-star reviews, and delivered millions of photo books to families around the world. For more information, visit www.chatbooks.com or follow Chatbooks on Facebook and Instagram.