Perfect Corp., the maker of the virtual beauty app, YouCam Makeup, launched YouCam for Web helping “indie beauty businesses leverage the power of artificial intelligence (AI) and augmented reality (AR) innovation to drive their businesses,” the company said. The new YouCam for Web service offers an affordable self-service web plug-in designed to help seamlessly integrate YouCam’s award-winning virtual beauty try-on technology across e-commerce channels. This news coincides with the launch of celebrity makeup artist, Jillian Dempsey’s personalized beauty consultation experience, FYFE Beauty.
YouCam for Web is the subscription, self-service solution giving small and medium businesses access to the AI and AR beauty technology for their website, at an affordable price point, to drive conversions and compete in the competitive beauty landscape. The self-service subscription service features turnkey virtual try-on web capabilities for 100 makeup SKUs across lipstick, blush, eyeliner, and eyeshadow product categories and the creation of a collection of complete beauty. The service provides website template designs for the iFrame module that can be integrated for quick set-up, and before and after split-screen comparisons.
“The modern-day consumer craves personalized experiences,” said Alice Chang, founder and CEO, Perfect Corp. “With YouCam for Web, we are offering an affordable alternative to emerging brands who want to tap into the power of advanced beauty tech and provide makeup virtual try-ons to meet the demand for a consumer-centric shopping journey. Our partnership with Jillian Dempsey combines unique YouCam for Web capabilities with Jillian’s meticulously curated user experience within FYFE Beauty App, delivering the interactive, personalized, and experiential shopping journey the modern-day consumer craves.”
In the wake of recent challenges posed by COVID-19, Perfect is offering the YouCam for Web service complimentary to help beauty brands quickly adapt to a digital-first strategy, through July 31, 2020 (subject to extension).