Picsart names new CFO in pivot to AI video

Gary Pageau

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Lusine Yeghiazaryan

Picsart announced the appointment of Lusine Yeghiazaryan as Chief Financial Officer.

Yeghiazaryan joins Picsart as the company expands beyond its roots as a leading photo platform to build a video-first, AI-powered production ecosystem. Already in motion, Picsart users have created over 1.1 billion AI videos and images since launch, with year-to-date AI usage up 270% year over year.

As CFO, Yeghiazaryan will lead global financial strategy, driving business expansion and long-term growth. Her incoming priority for the business is to align Picsart’s financial trajectory with its video-first vision, balancing fiscal discipline with the rapid innovation required for AI-led scale, the company said.

Yeghiazaryan brings deep expertise in steering growth-stage technology companies. As former CFO of SADA Systems, she scaled the business into new services and AI revenue segments, oversaw a premier global partnership with Google Cloud, and led SADA’s successful strategic sale to Insight Enterprises. Yeghiazaryan’s career spans advisory consulting, financial services, content, hardware and SAAS industries including management roles at Diebold Nixdorf, Deloitte and GoPro. At Picsart, she will align financial strategy with the company’s video-first pivot, overseeing the growth levers and capital allocation for AI development, optimizing monetization across the platform’s evolving content creation ecosystem.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.