Pinterest marketing for photo businesses, with Julia Bocchese

GaryPageau , ,
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The Dead Pixels Society Podcast host Gary Pageau interviews Julia Bocchese of Julia Renee Consulting, an SEO, AI search, and Pinterest consultant in Philadelphia, about how she shifted from corporate publishing and a travel photography site (plus a Viking Age history master’s) into nine years of SEO and Pinterest work. She explains Pinterest is closer to Google than social media because it’s a visual search and discovery engine designed to drive users off-platform to websites, supporting long-term traffic and conversions rather than follower-based engagement. They discuss Pinterest’s focus on user-requested features like hiding AI-generated content, improving on-platform shopping, and an ad model aligned with search intent where ads can be saved and keep driving traffic after spend stops. Bokeyze recommends testing multiple content types over 3–6 months, linking pins directly to relevant website pages, using captions for muted video, and optimizing site speed, UX, and calls-to-action. She highlights Pinterest Trends, seasonal posting 3–6 months ahead, demographics (about 70% women, strong 30–50), and limitations for analytics with third-party sites like Etsy.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.