Polaroid and MoMA collaborate on instant camera

GaryPageau
Getting your Trinity Audio player ready...

Polaroid and The Museum of Modern Art (MoMA) unveil a new collaboration features the classic Polaroid Now Generation 3 Instant Camera – MoMA Edition, reimagined in a vivid monochrome blue with the MoMA logo across the front. Complete with three interchangeable straps for a playful color-blocking effect, this USB-C rechargeable camera is compatible with i-Type film, offering a full-sized Polaroid experience with a contemporary twist. Each limited-edition i-Type Film – MoMA Edition pack features 8 of 12 designed frames marked with the MoMA logo or quotes from artists in MoMA’s collection, including An-My Lê, Betye Saar, Carmen Herrera, Meret Oppenheim, Milton Glaser, and Vincent van Gogh. This series captures the ethos of those who dared to see the world differently and invites today’s creatives to do the same. Among the featured artist quotes.

The cameras are available at Polaroid.com, MoMA Design Store locations, and online at store.moma.org, as well as select Polaroid retailers, in two versions: Polaroid Now Generation 3 – MoMA Edition: $129,99 / €139,99 / £129,99, and Polaroid i-Type Color Film – MoMA Edition: $21,99 / €21,99 / 20,99 GBP.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.