Polaroid debuts pocket-size dye-sub printer

GaryPageau
Polaroid Hi·Print 2×3 Pocket Photo Printer

Polaroid launched the Hi-Print, a pocketable mobile printer. The Polaroid Hi-Print uses 2×3 dye-sub cartridges, instead of the customary heat-activated Zink media. Cartridges hold 10 adhesive-backed prints. The Hi-Print cartridges print onto a water-resistant, sticky-back photo that’s roughly credit card sized. The printer communicates with smartphones via Bluetooth, and the built-in battery is good for 20 prints.

The accompanying iOS and Android apps allow users to edit before printing. Editing tools include filters, overlays, frames, stickers, text, and other options before wirelessly sending the photo to the Hi-Print.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.