Polaroid debuts Polaroid Go Gen 3 smaller format camera

GaryPageau ,
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Polaroid Go Generation 3

Polaroid unveiled a pocket-sized instant camera, the Polaroid Go Generation 3. The compact camera, which is 106.5 x 83.8 x 64.6 mm (4.2” x 3.3” x 2.54”) and weighs 251.9 grams (8.9 ounces) without the film pack, uses Polaroid Go film, which retains the classic white border. The Polaroid Go Generation 3 is available in five colors, including white, black, teal blue, and ice blue, at a price of $89.99 / €89,99 / £79,99.

Despite being the company’s smallest instant camera, the Polaroid Go Generation 3 has a built-in selfie mirror, self-timer for group shots, and a double-exposure mode for fun and creative instant photography.

“With Polaroid Go Generation 3, we set out to design the world’s smallest instant camera that still takes picture‑taking seriously,” said Stine Bauer Dahlberg, Chief Product Officer, at Polaroid. “We focused on perfecting the optical system, integrating a genuinely powerful flash, and optimizing the camera for great, close‑up selfies of you and your friends. Every decision supports how people actually use a camera this small, while delivering strong performance across different lighting conditions. All of that engineering work is wrapped in a new personality and design that keeps all the joy people expect from Polaroid.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.