Polaroid debuts Polaroid I-2 advanced instant camera

The new Polaroid I-2 combines traditional analog experience with modern camera technology to establish a new benchmark in instant photography. Armed with the sharpest-ever Polaroid lens and built-in manual controls, the I-2 produces exceptional image quality and empowers photographers with the tools to master their craft. The camera will have an MSRP of $599.99, £599,99 and €699,99

“For a long time, it was our dream to make a high-end Polaroid camera and give people more choice in the world of analog photography – a choice that many passionate photographers told us they were craving,” said Oskar Smolokowski, CEO, Polaroid.  “To develop the I-2, we expanded our engineering team and spent more than four years designing and finessing every element. It is the most capable camera we’ve ever made and a true milestone in our journey.”

At the heart of the I-2 is the continuous autofocus three-lens system, designed in partnership with Japanese optical engineers with decades of experience developing marquee analog products.

The autofocus takes full advantage of the lens with a LiDAR (Light Detection and Ranging) sensor, which precisely detects the distance to the subject and auto-adjusts the lens, ensuring accurate focus. LiDAR enables longer focusing distance and is reliable even in difficult scenes with high or low light conditions.

The I-2 is the first Polaroid camera for integral film with built-in manual controls allowing more creative freedom. A large, bright viewfinder offers a traditional optical experience and communicates camera settings via an integrated display. Shutter speed, aperture size, and six different shooting modes are directly selectable on the camera.

Further extending creative choices for photographers, the Polaroid I-2 is the first instant camera compatible with i-Type, 600 and SX-70 film and has a built-in lens thread mount compatible with 49mm filters.

The exterior is built around the lens and the camera’s manual controls. It is made with high-quality materials and has a modern look while remaining uniquely and unmistakably Polaroid.

Made for the digital age, Polaroid I-2 features Bluetooth connectivity, and the accompanying app allows firmware upgrades over the air as well as complete remote control of the camera.

Coco Capitán, Kotori Kawashima, and Max Siedentopf became the first artists to try the new I-2 camera. Polaroid commissioned their work for the “Imperfectionists” campaign designed to mark the launch and celebrate instant photography as a creative medium that is beautifully unpredictable and imperfect.

“I am not interested in perfection. Chaos. Spontaneity. Randomness. That’s where reality exists,” remarks Capitán. “Working with the I-2 and the Polaroid film is remarkable. As a creative tool, it has a lot of capabilities, while you cannot always predict what the photo will look like. Every shot is unique, and the process is as meaningful as the result.”

Polaroid I-2 Features:

• Lens: 3-element lens with continuous autofocus system. Capable of ƒ/8 aperture across 0.4m (1.3′) – ∞ range controlled via a stepper motor. Material: Optical grade polycarbonate and acrylic with anti-reflective coating.
• LiDAR: high-accuracy ranging system
• Built-in manual controls: camera modes, flash mode, distance to the object, shutter speed, aperture, and light meter indicator value are selectable on the camera and communicated through an integrated viewfinder display and external OLED display.
• Camera modes: auto, aperture priority, shutter priority, manual, self-timer, multi-exposure
• Flash: vacuum discharge tube strobe, 2.5m (8′) range. Accurate, human-friendly flash system
• Design: modern design that echoes past iconic Polaroid machines. The technical requirements and the lens dictate the camera’s shape. The exterior is made of high-quality ABS and PMMA plastic that is more impact-resistant and finished with a special coating giving it a premium look and feel.
• UX design: working with I-2 is engaging, I-2 technical performance is on the surface – complexity is highly accessible
• Premium materials: ABS, PC, PMMA, Aluminum Alloy
• Internal rechargeable lithium-ion battery, rechargeable via USB-C – 15-pack battery life
• Compatible with Polaroid i-Type, 600, and SX-70 film
• App-enabled: download iOS or Android Polaroid App to enable full remote control and firmware updates via OTA Bluetooth
• Tripod mount: standard 1/4-20 UNC thread
• Built-in lens filter thread mount: Compatible with 49mm filters
• Compatible with external flashes: 2.5mm audio mono-jack flash sync interface

The Polaroid I-2 instant camera is available for purchase on polaroid.com and through select retailers worldwide from September 7.