Polaroid introduces creative instant camera: Polaroid Now+

Polaroid Now+ in Blue Gray

Polaroid announced the Polaroid Now+ analog instant camera that connects to a smartphone via Bluetooth. Connecting to the Polaroid app to unlocks new creative tools like portrait mode, self-timer, aperture priority, light painting, manual mode, and more plus the $149.99 camera comes with five experimental lens filters. This is the second new Polaroid camera this year, following April’s launch of the Polaroid Go.

“It’s a special time to be at Polaroid as we’re bringing the brand and what it stands for into the future,” said Oskar Smolokowski, chairman of Polaroid. “Central to this effort is getting back to designing and making awesome products and keeping them at the core of the company. I’m super excited about the Now+ with the quality of photos you can capture and the new beautiful colors. Plus, for the first time we’re including physical filters in the box as they were loved by our community and add to the palette for experimenting – with or without the app.”

The Polaroid Now+ comes with five physical filters to snap onto the camera lens. Saturate your photos in color, deepen contrast, or add new effects with experimental filters, like starburst, red vignette, and orange, blue, and yellow filters.

An improvement from the 2020 autofocus Polaroid Now camera, the new version adds a tripod mount.

“We designed the Now+ to help people take their creativity further,”  said Ignacio Germade, Chief Design Officer. “The Polaroid app is redesigned from the ground up including new modes and a streamlined interface. We’ve integrated the camera’s light sensor into the lens stage to enhance the performance of the different filters included with the camera and updated the design language to the one introduced on the Now and the Go. The seasonal Blue Gray colorway is calmer and more mature, making it the most elegant Polaroid camera to date,”