Popsa unveils two movies in Christmas digital brand campaign

GaryPageau

U.K.-based photobook brand Popsa launched two Christmas-themed ads as part of a digital brand campaign. Both films feature different stories combining creative storytelling with a heartfelt Christmas gift.

One, “Mr. Cuddles goes Rogue” shows what happens when a beloved teddy bear is left behind at an aunt’s house for the lockdown. The second ad (above) shows how undocumented moments help parents remember special memories.

 

According to the Popsa blog, the ads were created in collaboration with  and produced by Intro with media support from All Response Media.

“Our phones are crammed with memories, and though we’re good at capturing moments, we’re not as good at doing anything with them,” said Nikki Lambert, CMO,  Popsa. “At a time of year where we are thinking about our nearest and dearest, we hope these films encourage people to quickly and easily turn their photos into stories and give a photobook as a meaningful and memorable gift.” –

Matthew Charlton, CEO of Brothers & Sisters, said, “We have loved working on this campaign with Popsa and showing that with a bit of imagination and a camera phone, you can weave brilliant storytelling into photobooks.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.