Profoto reports third-quarter sales growth, improved profitability amid challenging market

Gary Pageau

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Profoto Holding AB reported improved third-quarter 2026 results, with sales increasing 7.9% to SEK 128 million, compared with SEK 119 million a year earlier. Organic growth was 7.7%, although the company cautioned the improvement came against weak 2025 results.

Operating profit (EBIT) reached SEK 19 million, compared with a loss of SEK 57 million last year. EBITDA increased to SEK 40 million from SEK 4 million. Results benefited from cost reductions and a SEK 15 million refund of U.S. tariffs.

Regional performance varied significantly. Americas sales increased 20.2% organically to SEK 54 million, while EMEA grew 14.6% to SEK 48 million. APAC sales declined 21.1%, reflecting weakening demand in China, although Japan benefited from large LED lighting orders.

For the first nine months, sales declined 7.7% to SEK 419 million, while EBIT improved to SEK 35 million from a SEK 22 million loss.

CEO Anders Hedebark said the company continues refining its offerings for studios, creators and cinema professionals. The rollout of the Profoto ProPanel LED lighting system is progressing as planned, with installations in productions worldwide.

Hedebark cautioned competitive pressures remain intense and a rapid market recovery is unlikely, despite improved profitability and a stronger balance sheet.

Jul–Sep 2026 Jul–Sep 2025 Jan–Sep 2026 Jan–Sep 2025 Oct 2025–Sep 2026 Full year 2025
Net sales, SEKm 128 119 419 454 582 617
Organic growth, % 7.7 −22.6 −3.0 −10.5 −4.8 −10.4
EBITDA, SEKm 40 4 96 71 129 104
EBITDA margin, % 30.9 3.2 22.9 15.7 22.1 16.8
EBITA, SEKm 34 −2 81 54 108 81
EBITA margin, % 26.6 −1.9 19.2 11.9 18.5 13.2
EBIT, SEKm 19 −57 35 −22 51 −6
EBIT margin, % 14.6 −47.9 8.5 −4.9 8.8 −1.0
Adjusted EBIT, SEKm 19 −10 35 25 51 41
Adjusted EBIT margin, % 14.6 −8.4 8.5 5.5 8.8 6.6
Profit/loss for the period, SEKm 14 −48 26 −30 34 −23
Cash flow from operating activities, SEKm 25 35 56 113 94 151
Net debt, SEKm 151 208 151 208 151 181
Net debt/EBITDA LTM 1.17 1.45 1.17 1.45 1.17 1.74
Adjusted return on operating capital, % 9.5 14.0 9.5 14.0 9.5 7.2
Earnings per share, SEK 0.36 −1.19 0.66 −0.76 0.84 −0.57

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.