Ricoh to offer LogoJET direct-to-object printers

GaryPageau ,
Getting your Trinity Audio player ready...

Ricoh USA, Inc. announced a strategic partnership with LogoJET, expanding Ricoh’s graphic communications portfolio with purpose-built, small-format direct-to-object (DTO) UV printing solutions. Ricoh will offer LogoJET DTO printers as part of its broader portfolio of production hardware, software, workflow, and services—helping customers unlock new revenue opportunities through on-demand product customization.

“DTO represents a natural extension of digital production for customers looking to diversify and grow,” said Andrew Vecci, Director, Product & Portfolio Management, Ricoh North America. “By combining LogoJET’s DTO platforms with Ricoh’s expertise in production print integration, customers gain a scalable way to add new applications while fitting DTO seamlessly into their existing production environments.”

Ricoh’s approach focuses on integrating production print environments from job intake and workflow automation through production and finishing. As LogoJET’s first distribution partner in North America, Ricoh expands access to specialized DTO technology while supporting customers through consulting, workflow design, software integration, and services aligned with their broader print operations.

“Direct-to-object printing is one of the fastest ways for print providers to expand into higher-margin applications, from signage to promotional products,” said Susan Cox, CEO & Founder, LogoJET. “Through our partnership with Ricoh, we’re extending this capability across their vast network, with aligned support and a shared customer-first culture. We’re excited and proud to take this step beyond our direct sales model, and Ricoh was a very intentional choice.”

LogoJET’s DTO printers are designed specifically for printing on dimensional and specialty items, supporting a wide range of substrates and applications. Through this partnership, Ricoh customers can incorporate DTO into mixed production environments alongside sheetfed, inkjet, wide-format, and finishing solutions—leveraging a single, trusted partner to help evaluate, deploy, and integrate technologies across their operation.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.