Rise Above Research: High level of interest in using AI to be more creative with photo printing

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According to the latest photo printing study from Rise Above Research, a sizable percentage of US consumers are interested in using AI to assist them in being more creative with photo prints.

Overall, 38% of respondents in the Rise Above Research 2026 US Photo Printing Study said they are either “interested” or “very interested” in using AI for creative purposes in photo printing and other creative projects. The interest levels were consistent from ages 18 through 54, which shows that AI use in photo printing appeals to a broad spectrum of the population.

“AI is becoming more commonplace in our daily lives and there’s a lot of people in our annual survey who would like to use it more for creative purposes with photo printing,” said David Haueter, director and founder at Rise Above Research. “AI could even help to streamline the process of choosing the best photos to print and helping consumers go through the ordering process. Around three-quarters of the entire survey population has not yet adopted AI for these purposes, so there is opportunity there.”

The 2026 US Photo Printing Study provides the results of an extensive online survey of 1,121 US consumers that focused on printing habits and behaviors for traditional photo prints. Respondents provided detailed information not only on what they print and when but also revealed deeper insights into why they find prints appealing and what their future intentions are. The study also provides an in-depth analysis of retail, online, and home printing methods, in addition to attitudes toward using AI in photo printing and creative projects. Non-printers were also asked about why they chose not to print and what could be done to make prints more attractive.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.